Email is one of the most used and most efficient marketing channels. It is an effective way to reach your audience and convert your prospects into customers. However, for your email campaign to be successful, you must also have the right tools. Indeed, optimizing open rates, click-through rates and conversion rates is a complex thing without a dedicated platform.
This is where Mailchimp, the #1 email marketing and automations brand*, helps millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. With data-backed recommendations at the heart of your marketing, you can find and engage customers across multiple channels with the power of AI. (*Based on competitor brands’ publicly available data on worldwide numbers of customers in 2021/2022.)
In addition, you will always get practical advice on how to improve your content, your target audience, and also your automation. To do this, Mailchimp analyzes the data from the billions of emails that the platform sends out worldwide.
By using the Mailchimp solution, you can:
– Customer Journey Builder automations generated up to ~3x more orders for Standard Plan users with connected stores than bulk emails ;
– Marketers on the Standard and Premium plan see up to 88% more revenue from their connected stores when they use Customer Lifetime Value and Likelihood to Purchase Segments with their emails.
The effectiveness of this tool is therefore no longer in question. Especially since you can easily integrate it into your workflow. Indeed, Mailchimp has more than 300 software integrations. Whether your team is using Shopify, Google Analytics or Instagram, you’ll be able to collect more data and use it profitably by integrating all your marketing tools.